Bvlgari jewelry design is distinctive

Bvlgari jewelry design is distinctive and often imitated (and counterfeited). In the 1970s, many of the more expensive Bulgari pieces (such as necklaces, bracelets and earrings) were characterized by instantly recognizable, bold, almost brutal designs combining large and weighty gold links with black-surfaced steel. Genuine Bulgari items usually have a unique serial number that is registered with the company.

Bvlgari necklace
The environmental group WWF rated a number of luxury brands for sustainable practices, in a report called Deeper Luxury.[2] Bvlgari came ninth out of the top 10 publicly-traded luxury companies.

Wristwatches

Today, Bvlgari watches make up approximately 29% of the company's total turnover. Bulgari has started developing its own calibers and parts, including highly complicated mechanisms and basic calibers. The Bulgari watch collection comprises the following lines: Bulgari-Bulgari, Assioma, Rettangolo, Ergon, and Diagono.